There is a considerable amount of content or blog posts on your official website. But still, you aren’t getting the desired results in terms of traffic, lead generation, or SERPs ranking. Why? This is because users/potential audiences are not reaching the content you are posting. So, what to do?This is the time when you should start writing guest posts/blogs. We have already covered a whole guide on guest posting for SEO. You can get full information about what guest posting is & why it is beneficial for SEO. But to get the main idea of what a guest post is, take it as an exchange option where you post/contribute your blogs to other websites and in return, get an external link, known as Backlinks.
Now the question is how to post an effective guest post. Here, we are looking at a few steps that you need to follow for effective guest blogging. Take a look: Guest Blogging Submission GuideDetermine Your GoalsLike any other marketing strategy to improve SEO, guest blogging also has a strategy starting with deciding your goals. You should be clear about what you want to achieve & how. Once you make up your mind, you can make measurable & informative decisions regarding your guest blogging. These goals can be related to: Improving your business performance in terms of lead & sales Improving website performance like SERPs ranking or referral traffic Big brand exposure or Increasing email subscribers on social media channels etc. Figure Out Who Your Audience IsBefore you start writing a guest blog, you should think about your audience and try to figure out how your content would relate to them. For this, research your target audience first & then write accordingly. Take sufficient time to look through the type of content published on the website you are writing for. Find your niche keywords and run a scan through the trendy content in your particular industry. Find Relevant Guest Blogging SitesNow that you are well aware of your goals & ready to connect with your audience, the next step is to research the renowned & relevant guest blogging sites to which you can contribute. We have a guide on “How to find the best guest blogging opportunities?” Don’t forget to check your competitor’s backlinks. It will help you know what type of content strategy they are adopting.
Choose A Suitable TopicAfter getting an idea about your guest blogging sites, you need to find a suitable topic. You must take a look at your targeted guest blogging sites to find what type of topics your competitors are covering. Though writing a random guest blog will enable you to publish the content, it won’t serve your purpose of reaching a wider audience base. So, first, you should know how to generate SEO-friendly content and then, figure out what web pages you want to rank on SERPs. Evaluate the current status and pick a comprehensive topic accordingly that is relevant to your web page. Buzzsumo is a great tool that will help you generate blog ideas that are trendy in your niche. Just type the site’s URL in the search box and explore the most shared content. Pitch Your Guest Post IdeasFollowed by choosing a suitable topic, you should think about pitching your guest post ideas. If you want your guest blogging to succeed, avoid generic guest blogging sites. Additionally, keep the pitch short and to the point. The owners of the guest blogging sites get too many pitches, so don’t waste your time. Secondly, always mention the research references you have used for your blog. Third, write a catchy post title, and finally, describe your post in a summarized way. Write Informative & Useful ContentAfter determining the pitch for your content, and choosing a suitable topic, the next step is to write a great & informative post. So, just research the blog & start writing. However, if you are writing for the first time, it’s time to hire professional content writing services with experienced writers.
Provide Ways To Reach You Through Impressive BioYour guest blog doesn’t have any use unless the targeted audience doesn't have a path to reach your brand, products, or services. To make your brand exposed to them, always include:
Apart from all of these points, it is also essential to track the performance of your guest blogs. Use Google Analytics to access the success.
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